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Procter & Gamble announced that in September, it would convert its liquid laundry detergents to a "2X" concentrated formulation.
May 22, 2007
By: TOM BRANNA
Editor
The Procter & Gamble Company announced that beginning in September, it would convert its entire portfolio of liquid laundry detergents to a “2X” concentrated formulation. The move will mean a full replacement of the company’s liquid laundry detergent lineup with a new “2X” or 50% compacted version, and will include the brands Tide, Gain, Cheer, Era and Dreft. The company will begin the North American rollout of the new compacted detergents in the Southern U...
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